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Praval Technologies

AI Promotion Intelligence Platform

Experience PromoAI in Action

A guided walk through the platform, from a single command center to deep optimization, measurement and supplier collaboration.

Transform disconnected promotion data into AI-driven decisions that maximize effectiveness, improve ROI, reduce inefficient spend, and drive profitable growth.

Start AssessmentRequest Demo
Avg. Promotion ROI
Avg. Promotion ROI
Incremental Revenue
Incremental Revenue
AI Confidence
AI Confidence

Built for modern retail & category teams

  • Merchandising
  • Category
  • Pricing
  • Trade Marketing
  • Insights

The Challenge

Why Retail Promotions Fall Short

Most promotions are planned in silos and measured after the fact. The result is spend that’s hard to justify and growth that’s hard to prove.

  • 01

    Fragmented Data

    Sales, pricing, inventory and promotional data are scattered across multiple disconnected systems.

  • 02

    Manual Planning

    Heavy spreadsheet dependency slows decision-making, introduces errors and hides risk.

  • 03

    Margin Pressure

    Promotions often lift volume while quietly eroding profitability, deal by deal.

  • 04

    Cannibalization Risk

    Demand shifts between your own SKUs instead of generating truly incremental growth.

  • 05

    Lack of Visibility

    Teams struggle to see which promotions genuinely drive business value, and which don’t.

  • 06

    Limited Measurement

    Most organizations cannot accurately measure true promotion effectiveness and ROI.

Product Experience

Experience PromoAI in Action

A guided walk through the platform, from a single command center to deep optimization, measurement and supplier collaboration.

1Overview

A unified promotion command center

Gain a complete view of promotional performance through a single intelligence dashboard: planning, optimization and results side by side.

  • Promotion performance snapshot
  • Revenue impact & margin trends
  • Promotion ROI at a glance
  • AI recommendations & executive insights
app.promoai.io / command-center

PromoAI Command Center

Live
Active Promos
11
7 live · 4 review
Trade Spend
£186K
▲ 74% used
Avg ROI
2.9x
▲ 0.4x
AI Recs
5
84% conf.

2Promotion Planning

Plan every campaign with confidence

Centralized campaign planning with intelligent recommendations, overlap detection and forecasts before a single pound is committed.

  • Promotion calendar & scheduling
  • Budget planning & guardrails
  • Cross-category coordination
  • Approval workflows
app.promoai.io / promotion-planning

Promotion Calendar, Q2 FY26

Live
Weeks
13
Weeks 1–13
Planned
4
promotions
Overlap risk
1
flagged
Forecast
+£17.6K
2.4x ROI

3Promotion Optimization

Select stronger offers before you execute

Compare every mechanic side by side and let AI recommend the offer that maximizes performance while protecting margin.

  • Offer comparison across mechanics
  • Discount depth optimization
  • Scenario analysis & expected-ROI forecasts
  • AI recommendations with confidence scores
app.promoai.io / promotion-optimization

Offer Optimization: Offer Score 95

Live
Offer
95
mechanics
Price
92
optimal pt.
Discount
88
depth
Risk
81
cannib.

4Promotion Effectiveness

Measure the true impact of every promotion

Move past gross uplift to net, incremental results, and benchmark each promotion so you know what to repeat and what to retire.

  • Incremental revenue & promotion ROI
  • Margin impact analysis
  • Customer response tracking
  • Performance benchmarking
app.promoai.io / promotion-effectiveness

Post-Event Effectiveness

Live
Incr. Revenue
£15.7K
▲ net
Promo ROI
2.2x
▲ 0.3x
Margin
+6pt
protected
Response
+18%
customers

5Vendor Collaboration

Plan and win together with your suppliers

Strengthen collaboration through shared promotion planning, transparent trade-spend tracking and joint performance reviews.

  • Joint business planning
  • Supplier participation & trade-spend tracking
  • Collaborative performance reviews
  • Shared insights & scorecards
app.promoai.io / vendor-collaboration

Trade Fund Utilization, Q2 FY26

Live
Partners
8
active JBPs
Trade Funds
£70K
committed
Utilization
64%
▲ on track
Reviews
12
this quarter

Why PromoAI

One Intelligent Platform for Every Promotion Decision

From first plan to final measurement, PromoAI connects every step of the promotion lifecycle with AI that recommends, protects and proves.

  • Promotion Planning

    Plan promotions across categories, brands, stores and channels on one shared calendar.

  • Offer Optimization

    Use AI to identify the right discount depth and the strongest promotion mechanics.

  • Profit Protection

    Assess full margin impact before launch; never approve a promotion that quietly loses money.

  • Cannibalization Intelligence

    Identify whether uplift is truly incremental or simply shifted from adjacent SKUs.

  • Vendor Collaboration

    Enable stronger joint planning and shared performance visibility with your suppliers.

  • Performance Measurement

    Track effectiveness, ROI, revenue and margin outcomes for every promotion you run.

Delivering Better Results

Make Every Promotion Count

PromoAI customers move from reactive discounting to intelligent, profitable promotion, with outcomes they can measure and defend.

  • Revenue Growth

    Increase incremental revenue through optimized, AI-recommended promotions.

  • Margin Improvement

    Protect profitability while still driving sales and volume.

  • Better ROI

    Invest in the promotions that create real, incremental impact.

  • Planning Efficiency

    Reduce manual effort and accelerate decisions across teams.

  • Reduced Cannibalization

    Identify and prevent revenue leakage between your own SKUs.

  • Faster Decisions

    Act on AI-powered recommendations with confidence and speed.

Why Praval

How we work with you.

Industry expertise

Seasoned professionals with deep industry knowledge and hands-on experience driving digital acceleration across sectors.

Client-centric approach

We prioritise understanding your challenges, goals and culture, and deliver solutions tailored to them rather than to a template.

Proven methodologies

Industry-leading frameworks and best practice, giving a structured and repeatable route to the outcome you asked for.

Collaborative partnership

We work as an extension of your organisation: transparency and agility during the engagement, and a handoff that holds after it.

  1. 01

    Initial consultation

    We evaluate your current systems and identify where the value is.

  2. 02

    Customized plan

    We design a solution scoped to your business, not to a template.

  3. 03

    Design & development

    We build and transition with minimal disruption to live operations.

  4. 04

    Monitoring & support

    Continuous oversight and support keep the estate healthy afterwards.

Ready to Transform Promotion Planning?

Discover how PromoAI helps retailers plan smarter campaigns, select stronger offers, protect margins and maximize promotional performance.

Start AssessmentRequest Demo

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